Now with a new name and regional marketing, these Florida beach communities hope to bring in even more tourists from all over the U.S., Canada and Europe to a regional brand called simply “THE Beach.”
The group, Coastal Vision 3000, is a non-profit organization made up of business people in the hospitality and tourism industry as well as retailers, Realtors, and anyone interested in marketing the Northwest Florida Gulf Coast. Along with the “THE Beach” brand is the slogan, “A way of life that will change yours.”
Seven coastal counties from Pensacola to Apalachicola offer a total of 227 miles of white sand beaches hugging the blue-green waters of the Gulf of Mexico. Because Orlando and Disney World act as the “anchor” for Florida tourism, Coastal Vision 3000 promoters say that, although among the best in the world, Northwest Florida beaches are relatively unknown outside the region.
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