Real estate agents charge four to seven percent on every transaction they touch. This often amounts to tens of thousands of dollars. Furthermore, most consumers have no idea what real estate agents actually do for them. Typically agents sell themselves as marketers. When you are on the selling side, they present you an “aggressive marketing plan”. In contrast, when realtors work with buyers they tout their connections and understanding of the market. Surely market knowledge and marketing cannot be worth 7% of your home value, so what do realtors do to earn their commission?

Great Real Estate Agents

Great realtors can bring a lot to the table. First, they bring great connections and a drive to get the deal done. This is helpful on both sides of the transaction because there can be a surprisingly large amount of hiccups in a house sale. On the buying side, there can be mortgage troubles. On the other side of the ball, you really need to make sure there are no title issues, inspection issues, etc. On top of all that, both realtors must also help you negotiate a good price. If you can get a realtor to assist you in all of these areas, you can be sure that they have earned their 7%.

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